SEO and the benefit of adding a discussion forum to the website

If you are on this blog, this says that your interest in digital marketing has led you here. So, before starting the blog let me bring into your notice that you are thinking about the essential activity of recent times, i.e. digital marketing. Here in this blog, I am mentioning one of the digital marketing aspect called SEO. SEO is the highly crucial aspect in digital marketing apart from the other tactics, and the majority of the companies use SEO activity to improve their website ranking and engagement. Here in this blog, you will get to know about the basics of SEO and how active discussion forums can help your websites in reaching your target audience along with the various other benefits. So, let us start with the basics first:

What is SEO and what goes into SEO?

SEO stands for search engine optimization which is a method of enhancing the quality and quantity of traffic of the website via organic search engine results. It is required to get the targeted audience from the organic, free, natural or editorial search engines or search results.

To better understand the SEO, let us look into the below-mentioned pointers:

• Quality of Traffic:- This means to attract those customers from worldwide who are genuinely interested in your product. For example:- suppose if any customer visits your website because google tells (based on your details mentioned on the website) him that you sell computers, but in reality, you sell furniture, then it is not quality traffic. Instead, you want to attract those customers who are genuinely interested in the products you are selling.
• Quantity of Traffic:- When you have that genuine person clicking from those search engine results pages, more traffic is better.
• Organic Traffic:- Ads create a significant portion of many SERPs organic traffic that you do not have to pay for.

Addition of Discussion Forums to the Website

Digital Marketing and its various concepts are what requires to bring the website from nowhere to somewhere. Out of many important SEO concepts, the one concept which is most often suggested to improve the website’s ranking is frequently adding the fresh and new content to the website. Webmasters follow various methods to add fresh content to the websites, and one of the ways of adding fresh content is by adding discussion forums to the websites. The reason is one can avail various SEO benefits just by adding discussion forums to the websites.

Various renowned companies use online discussion forums and message boards to get connect with their targeted customers. This SEO concept allows customers to post their concerns and questions on the discussion forum appears on the website, and the company’s designated professionals do respond to their concerns and queries. This is one of the best ways to get connect with their consumers and to interact directly with them and to take feedback/give suggestions both at the same time. Customers also feel secure at a level as they do also have the option to connect directly with the company which means if they feel any insecurity or would like to give any feedbacks, they interact with the company officials.

In another way, most of the companies use online forums as a customer support platform. Also, some sections of the online forum can be used for the debates or open discussions on the topics related to the industry or genre.

Along with the benefits, these discussion board and the open forums also bring some challenges too in regards to keep them clean and useful for the users. Generally, open forums are frequently troubled by spammers. So it may be a tough time for you to keep your online forums away from the spammers and let the forums useful for the users.

However, there are numerous SEO benefits, and there should be no hesitation in facing these challenges at least when you get the benefits for the same. These discussion forums may also convert a good source of keywords and contextual content. All the debates, discussions and question will be around those keywords only. Hence, it may also increase the engagement of the website which is one of the targets of doing SEO activities.

These running SEO forums will help in adding the newly fresh content to the website but do not forget to integrate the forums with the website. Also, in order to keep the spammers aside from the forums, use “no follow” attribute to discourage those who want to post in your forums for the sake of backlinks.

Searching of forums:

You must have experienced that when we search any question on the internet as the search term, we receive so many forums listed as the search result which is a proved term that forums work amazingly for the websites as this excite a substantial amount of targeted audience to the website. Another use of active forums can be to create a positive reputation about the brand, services or company via posting various threads in the forum. In addition to that, one can also use to project himself as a professional by reviewing several industry-related matters giving proper solutions to niche related issues. When your targeted audience come across the solutions given by you, they will receive and build a positive image about the services and brand along with the capabilities. And this can be utilized at the time of reputation crises.

As per the details mentioned above, one thing is clear that the SEO online forum discussion activity offers a lot of benefits to the website. One gets fresh content, targeted traffic, build a professional authority figure image and many more through this SEO activity. On top of that, one can provide solutions to their customers and help them in their queries which happens by giving them a stable and robust platform to interact. A well-moderated forum is evermore a good asset for the website.

And, all this happens because of the SEO on-page activity. Apart from these forums discussions activity, there are various kinds of activities one can put forward to bring the maximum engagement on the website.